PORTER’S BRAND LOGO
PORTER logo is composed of fish, Chinese 波特 and English PORTER characters. It represents comprehensively PORTER’s ideals, features and continuous focus on its expertise and brand equity in new economy field as a public platform that integrates global business services and functions. The brand logo is featured by a natural and harmonious combination of various colors to show harmonious and prosperous modern ecological business. The logo is steady, elegant, brief, fashion and vigorous.
(1) TThe twelve fish represent an eternal spirit – PORTER is committed to promote Chinese business culture and build the modern ecological and sustainable business spirit.
(2) The twelve fish symbolize cultural diversity – different colors stand for the five elements: gold, wood, water, fire and earth. It represents the diversified business world and a happy life.
(3) The twelve fish can be divided into six big fish and six small ones who are swimming towards the center, implying that PORTER is committed to promote business partnerships in a healthy and profitable business mode.
1. Literal Meaning:
The Chinese character “波” is composed of the components “水” and “皮”. “水” means water, which is soft yet strong and tolerant. It implies that PORTER will thrive and grow rapidly. The component “皮” means bark. It implies the lasting vitality and prosperity of PORTER. The Chinese character “波” means water wave, which can be explained as the driving power of success and growth. It connotes PORTER’s mission to promote business partnerships and integrated business services.
The Chinese character “特” means special. PORTER was firstly founded in Shenzhen Special Economic Zone and inherits Shenzhen's spirit of innovation and entrepreneurship. The left component of the character is “牛”, implying the Chinese zodiac of PORTER's founder. It also connotes that PORTER will serve business like a willing ox with head bowed. The upper right component is “土” means land and implies PORTER's focus on commercial property. It also represents PORTER's extensive resources and wisdom. The lower right component “寸” means an inch of time and embodies PORTER's fast responses to demands. Together, the right component “寺” also implies that PORTER advocates the combination of Buddhism and business philosophy, which will make sure that business will benefit enterprises and the society, thus creating profit and boosting growth for all parties.
PORTER represents the strategic authority of Michael E. PORTER, who created the Competitive Strategy.PORTER is a salute to the remarkable business success of the Harry Potter series written by J.K. Rowling.It also implies that PORTER fuses various successful core concepts in China or aboard. The development history and entrepreneurship spirit of Shenzhen Special Economic Zone have given PORTER forward-looking ideas to explore the harmonious relationship in business development.The fusing and colliding of ancient and modern, Chinese and foreign wisdoms and innovative ideas create PORTER's unique and creative mode for developing new economy.
Porter means authority, legend and vision.